Problems and Benefits … who decides?
July 7th, 2008
Lately there have been a few blog posts that I have read about whether to relay the benefits or features of a product to the user in an attempt to give them the best tools to choose your product. Some circles believe that you should list the benefits that a product produces instead of features since benefits can be understood easier by clients instead of a list of features (which can and most times are a technical list and confusing to the end user).